We advertise your business Interviews Founder of digital real estate publication Maison Magazine
We Advertise Your Business, a startup growth accelerator that helps entrepreneurs grow and boost their online businesses and startups, has released a podcast on its website where it interviews Nicki Callahan, the founder of Maison Magazine, a real estate publication online serving real estate agents and property managers by providing content to market their services.
The community-specific custom branded digital magazine was born out of the founder’s need to market her real estate business to clients when she moved to Washington State. Nicki faced the prospect of having to market her new real estate brokerage business without any meaningful connection to the neighborhood where she lived and the local Washington community. She had the idea to start a magazine because she saw it as a modern and contemporary approach to marketing and lead gathering. Soon word spread about the quality of her work and her skills and she was able to transition from running her real estate business to providing her services to others like her who were struggling to market their own businesses. real estate. As Nicki always had a creative spark, she was able to transition to the new business model effortlessly and successfully.
Home magazine is a white label solution for real estate marketing where real estate agents can order content tailored to their target demographic in the areas they serve across the country. Maison Magazine is a business of Nest Publications, the parent company for which Nicki is responsible. The personalized content of the real estate digital magazine is then sent to the real estate broker’s database of clients and prospects, or, as it is known in the real estate industry, their sphere of influence. The content acts as a way for real estate agents to stay continuously relevant and known to their customers who can turn to them if they need to make a purchase or invest in a property. The USP of its service is that the content is location-specific, which allows the agent to create a marketing channel that is relevant to the region in which it operates.
Nicki then describes the general layout of a branded magazine which may include articles relevant to real estate agents or property managers, depending on the client’s field of activity. For example, real estate brokers may have articles such as the best location to buy a house on a budget, how to get a mortgage, first-time homebuyer needs, home decor ideas, and more. These articles are accompanied by a letter of introduction addressed to the reader by the agent who retained Nicki’s services. There is also an agent page in the middle of the magazine which may have social media, contact information and some sample listings of properties the agent is currently managing.
Podcast host Steven then draws attention to how Nicki was able to leverage the help of Paul and his team at We Advertise Your Business. Nicki says that in the first meeting, Paul patiently listened to her as she explained his business model, then offered concrete, actionable ideas that could take his business to the next level. Nicki notes that Paul really understood his business and made some relevant suggestions that she is excited to try and see the results. Paul helps Nicki break her reliance on word-of-mouth marketing and encourages her to try techniques that can generate sustained, stable growth. Nicki says she plans to grow slowly but surely because she doesn’t want to oversaturate the market by creating overlapping and redundant content for too many clients in a particular area. Nicki envisions Maison as the crème de la crème of online real estate magazines by creating content that is semi-unique and tailored to the strengths of her agency’s clients.
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