Three Reasons Magazine Advertising Matters to Your Business


When many business owners plan to run an ad for their business product or service, a magazine may not always be on the best ideas list. As mobile and desktop traffic continues to overtake print, businesses are constantly looking for ways to connect with their audiences.

If you’re looking to post an ad, India Currents has the answer. Our publication has gone completely digital, which means there is no longer an obsolete print. Our digital magazine reaches over 150,000 readers every month. If that’s not enough to convince you, here are three reasons why magazine advertising should always be important to your business.

Magazines have a longer lifespan than most other media

Yes, even digital magazines. We have years of past publications in our archives for our readers to visit. It’s not like a social media post that hides over time. Our magazine archive contains all editions from the past few years in one easy-to-find place.

Magazines attract captive and eager audiences

Any magazine (digital or not) is generally based on a subscription service. Although our magazine is accessible to everyone at any time, the vast majority of our readers subscribe to our magazine so that they never miss a new edition.

This means that people who subscribe to the magazine usually look forward to the next issue, or at the very least, read it when it comes out. Additionally, these readers are drawn to our magazine ads because they match their interests and the content around them – readers enjoy magazine advertising.

Magazines provide a highly targeted audience for advertisers

You can reach readers in any niche you want by choosing the appropriate magazine. We have a particularly enviable demographic: highly skilled professionals with high family incomes and high net worth through our various platforms. Our readers readily invest in education, real estate, luxury goods, travel and a healthy lifestyle.

Due to the breadth and depth of magazines available to customers, advertisers can identify their target market and purchase ad space from the magazines they subscribe to. India Currents magazine’s highly targeted audience is a fantastic way to ensure you get the ROI you are looking for.

India Currents has been publishing an award-winning monthly magazine in Silicon Valley for 30 years. We offer several avenues to reach this targeted readership. Choose one or more options to promote your business (multiple selections may offer a discount).

To publish your ad in our award-winning magazine, contact us today at our head office in San José.

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