Shelburne’s EatingWell Magazine to Stop Publishing Print | Food News | Seven days

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  • Melissa Pasanen ©️ Seven days
  • EatingWell magazine printing issues

Updated February 11, 2022.

Based in Shelburne Eat well magazine will discontinue print publication after its April issue and become a digital-only brand.

Jessie Price, longtime editor of Eat wellreferred Seven days‘ request for comment from Dotdash Meredith, a division of Barry Diller’s IAC/InterActiveCorp media group. IAC bought Eat well in 2021 in a $2.7 billion purchase of Des Moines, Iowa-based Meredith Corporation.

Dotdash Meredith’s spokeswoman, Erica Jensen, confirmed via email that Eat well is one of six former Meredith magazine brands, including Weekly entertainment, In the style and Parents, which will no longer print monthly magazines. Jensen added that “these brands will continue to thrive and grow in a digital format.”

The elimination of the six print magazines will result in the loss of 200 jobs, primarily in the New York offices of Dotdash Meredith. Jensen did not specify how much Eat well positions would be cut, but said the layoffs would impact “less than 4% of our Vermont-based employees” and said “Dotdash Meredith intends to continue its presence in Vermont.” As of September 2018, the magazine had approximately 30 employees in Shelburne.

In a Feb. 11 email, Price confirmed that she and editor-in-chief Wendy Ruopp, who worked for Eat well since its creation, leave the company.

Eat well launched in the late 1980s in Charlotte, Vt. It was purchased by Meredith in 2011 and moved its offices to Shelburne in 2012. In 2018, Eat well absorbed cooking lightt magazine, making it “the largest subscription magazine in the epicurean category,” according to a press release from Meredith at the time.

“EatingWell” and “Cooking Light” magazines merge

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“EatingWell” and “Cooking Light” magazines merge

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Barry Estabrook, a James Beard Award-winning food and agriculture writer who lives in Ferrisburgh, was Eat wellthe founding editor. He then became editor of Gourmet magazine and remembers vividly when this magazine abruptly ceased publication in 2009.

“They said, ‘Oh, the brand is going to continue,’ but that didn’t happen,” Estabrook said in an interview Wednesday. “What they forgot was that the print magazine was the engine of online success.”

Estabrook acknowledged the strength of online media, but noted that “there are some things that print can do – and does well” that are lost online.

As a freelance writer, Estabrook continued to contribute occasional articles to Eat well over the years. He called it “the last of the serious food magazines” and praised its editors for continuing to produce print issues that balanced practical, practical cooking advice and recipes with “long, serious articles that are very meaningful”. .

This, Estabrook noted, was Eat wellthe mission of since its inception. “We said, ‘Why can’t the women’s department [magazines] serious journalism too? »

Estabrook’s Newest Eat well the story will be in the penultimate print issue of the magazine. “Who will cultivate our future? is about the younger generation of American farmers who are reinventing farming. It’s the kind of deep dive into important food system topics that Estabrook says are threatened by the changing media landscape.

“Who is going to publish a 3,500 word article on young farmers? ” He asked.

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