Publication Names Landing HQ Recruits Its Startup ‘Deal of the Year’

Business Facilities, a national publication focused on economic development, has selected Alabama’s hiring of the Landing headquarters relocation project as one of its “Deals of the Year” in a new ranking.

Landing, a company that builds a nationwide network of fully furnished apartments available in a membership model, announced in June 2021 plans to move its headquarters from San Francisco to Birmingham. The move means 816 new jobs for the city.

Landing’s move was made possible through a partnership forged with the State of Alabama, Jefferson County and the City of Birmingham, led by the Birmingham Business Alliance.

Business Facilities named the project as its “Deal of the Year” in the Startup category. The announcement was made online and will be included in the magazine’s January/February issue, which will be released next month.

“As a native of Birmingham, relocating our headquarters and expanding our team to Alabama was a natural transition,” Landing founder and CEO Bill Smith said at the time of the announcement. “I’m excited for the opportunity to continue to grow Landing and bring new jobs and economic opportunities to my community.”

Landing CEO and founder Bill Smith speaks during a ceremony marking the opening of the company’s new headquarters in Birmingham on July 22, 2021. Landing is creating 816 full-time jobs in the city. (Hal Yeager / Governor’s Office)

Smith previously launched Shipt, an app-based delivery service that was acquired by Target Corp. in 2017.

In its announcement, the Alabama Department of Commerce estimated the financial impacts of the Landing relocation and expansion project over 20 years, including:

  • Total new payroll: $1.3 billion.
  • Total new state revenue: $112 million.
  • Return on investment for the State: 356%.

“Bill Smith is a rock star in Alabama’s innovation economy thanks to his experience with Shipt, and Landing represents an exciting new chapter in a business career that has already produced enormous success,” said Greg Canfield. , Secretary of the Alabama Department of Commerce.

Ron Kitchens, BBA’s chief executive, said Landing’s recruitment underscores the region’s ability to attract and grow technology-focused businesses.

State Rankings

Last summer, Business Facilities gave Alabama several high rankings in its 17th annual “State Rankings Report,” including:

  • Better business climate — #5.
  • Personalized training — #3.
  • Manufacturing employment — No. 6.
  • Manufacturing production — No. 8.
  • Automotive Manufacturing – No. 6.

Business Facilities singled out several Alabama metropolitan areas in the report.

  • Huntsville — Millennial Magnet #4.
  • Mobile — 5th best business climate (population less than 200,000).
  • Birmingham-Hoover — No. 5 health care centers.
  • Huntsville — No. 6 Tech Hubs (growth potential).
  • Decatur – 7th manufacturing centers.

This story originally appeared on the Alabama Department of Commerce’s Made in Alabama website.

Comments are closed.