Pahrump launches new travel publication, Highway 160 Magazine
The town of Pahrump is gearing up to publish its first-ever travel magazine, and Pahrump’s Director of Tourism, Arlette Ledbetter, is more than a little excited about the new product, telling the Pahrump Valley Times that “Highway 160 Magazine – Pahrump, Your Basecamp to Adventure” will be a valuable publication for tourists and locals alike.
“It’s the result of the tourism department’s efforts over the years,” Ledbetter said in a May 4 interview. “We decided we needed a visitor guide to service the area and what better place to do that than here at the tourist office? We therefore created the concept of the magazine with the idea that we would also present, as a base camp for the adventure, all the amenities of the surroundings. Of course, it’s all about Pahrump, the accommodations and attractions here, but we’re also expanding into the outer areas, like Death Valley, and promoting that as well.
Ledbetter said the new magazine is one of the results of the COVID-19 pandemic, which has prompted the need for diversification by tourism departments across the state.
“I don’t think it’s a secret that throughout the pandemic everyone realized their strengths and weaknesses and it was no different for tourism. The state of Nevada, down to every little community in the state, has realized how vulnerable we are and funded by the tourist room tax. It’s a huge part of the state’s economy,” Ledbetter said. “So we were tasked with trying to diversify to create other opportunities for income and local tourism.”
Highway 160 magazine, which will likely replace the city’s current trifold brochures, will feature all kinds of information about the area. Ledbetter said promoting the town as a whole has always been the main focus of the tourism department and the post should include information on available accommodation, day trips, local restaurants, events , wineries, microbreweries, distilleries and churches, and even details of area healthcare options, service organizations and more.
“What sells Pahrump is its uniqueness: the wide open spaces, wide open spaces, proximity to so many great places, which RVers especially appreciate. There are so many exciting things to do here,” enthused Ledbetter. “It will be our tourist tool. We will take it with us when we go to trade and tourist shows and our other activities, we will distribute it in Nevada and California and we hope to increase this distribution over the years.
The 2022 edition of Highway 160 Magazine is slated for a circulation of over 20,000 copies. The magazine will be published annually, with this first edition scheduled for June and each subsequent edition to appear in January.
“The effort to launch the magazine has been interesting, as it is a first for the tourist board,” detailed Ledbetter.
She said the city, as a government agency, needed to get several quotes for its new project, but ultimately Ledbetter decided that a partnership with Pahrump Life Magazine would be the best option for the city. “We have a three-year contract with Pahrump Life and after that we should be operational and tourism should be able to handle it internally,” she said, noting, “There is still ad space available. in the magazine, but it is limited. The deadline for ads is May 26, and 2022 advertisers will also have their 2022 rate locked in for next year.
For more information, visit the Pahrump Visitor Center at 400 N. Highway 160 or call 775-253-1697.
To advertise in Highway 160 magazine, call 775-727-3665 or email [email protected]
Contact reporter Robin Hebrock at [email protected]