Magazine Advertising | Miami Community News
MAGAZINE ADVERTISING by ADVERTISING SOLUTIONS FOR MIAMI COMMUNITY NEWSPAPERS 305 669-7039
At Miami’s Community Newspapers, we rely on our community for news, and our community relies on us for news. To bring together all the information we receive from our communities, we have 11 newspapers serving 11 regions. In addition to our newspapers, we also have a magazine, Inspire Health. Inspire Health magazine is a staple for everyone’s breakfast reading. Inspire Health gives you tips for living a healthy lifestyle. Inspire Health promotes the growing trend to eat healthy for long, healthy lives.
Magazine ads are contextual for the most part, but Inspire Health magazine is versatile because of its content. Health is a huge subject: its influence extends from designing the home to exercising. Associating your business with Inspire Health magazine will bring you up to speed with a large audience that you previously did not have access to. Advertising is all about making connections. These connections can be direct or subconscious. Using both concepts will bring better results. The unconscious association with our magazine Inspire Health will strengthen the candor of your business in the minds of consumers. Direct association facilitates the transfer of information to the subconscious.
Inspire Health is both print and online. Your advertisement will be displayed on both media at no additional cost. Our magazine is shared frequently on Facebook and Twitter, so if your target audience is part of a young demographic, you will find the business with us. Magazine advertising is a popular advertising technique for building dedicated relationship and exposure to consumers.
Your industry has a reputation the second your ad is exposed. Reaching your audience doesn’t matter if you don’t promote yourself on the right avenue with the right design. You’re wearing flip flops to a business meeting. Our graphic designers create minimalist designs that suit the growing trend of simplicity. Authoritative ads have lost their advantage and are no longer in demand.
Print advertising, whether in newspapers or magazines, is the first step in any advertising campaign. Social media advertising combines with print advertising to create a place of reference that readers can visit. Maintaining a website is also a common practice among successful business owners. Our digital version of Inspire Health magazine will provide valuable link opportunities for your website.
INSPIRE HEALTH MAGAZINE FROM MIAMI COMMUNITY NEWSPAPERS
Eye movement studies indicate that an ad headline is seen more often than any other segment of it. Your title sells your business. A concise title will make your ad cleaner and clearer. Aesthetic psychology contains a voluminous amount of studies indicating the effectiveness of geometric designs. The Mona Lisa is a perfect example of this concept. We are drawn to the Mona Lisa because our field of vision is directed towards her smile. Da Vinci achieves this with geometry. Advertising art cannot be compared to a masterpiece such as the Mona Lisa, but the concepts of the two artistic mediums are interchangeable. Image guides lead a viewer to the main segment of an image. This concept is important in advertising. Usually, your ad receives a few seconds of attention. During those few seconds, your value should flow through the viewer’s decision-making process: “Am I spending time looking at this ad or am I flipping the page?” “
Whimsical headlines do well in the first second, but then subside as the consumer becomes aware of your ad in their frontal cortex where decision-making processes take place. Promising headlines are those that contain statements of undeniable truth. These truths do not claim to cure an illness in one day or lose 10 pounds in two days, but truths that matter to an individual’s heart. Your target audience is not a computer that needs a constant reminder of what to do. People have souls who guide their decisions. Appealing to the heart is the only advertising avenue worth your time.
Don’t guess your intention, but contemplate them. Your intention to advertise your product is to engage a consumer in a meaningful conversation. Your product is a solution to a problem, and as such it will be treated if you present it without constraint.
ADVERTISING WITH MIAMI COMMUNITY NEWSPAPERS STRENGTHENS CREDIBILITY
Competition is a common concern among business owners. Stop thinking. Let’s reframe your mind. You have John and Jeff and they both sell used cars. John creates ads claiming he’s better than Jeff. John has the stats to prove he’s more efficient than Jeff. Jeff creates ads promoting the message “We want you to own a car.” Why? Because we want you to be successful. People are walking, people are running, but they are not fast enough. Drive to success with Jeff Motors. Although John has presented statistics that prove his business is better, Jeff will gain more customers. Why? Because Jeff announces his vision and not his product.
Being visionary is important in advertising. Business owners have goals misaligned with advertising. Often they want to give statistics but appeal to the children. Statistics are for adults, and selling products to children requires an avenue seen by adults. The adults buy the toys. However, it would not be appropriate to advertise children’s toys in the New Yorker. Home and design magazines, health magazines, and many other family oriented magazines should contain these ads. Parents can show the advertisements to children to get their opinion on the toy, without fear of showing inappropriate images.
The details are important, but not in the advertisements. Your website content should contain a plethora of well-organized information about your product. Apple’s advertising technique is simple: they give you a picture of their latest product and the name of it. Once you get the brand equity, you can have ads that are as simple and effective as Apple’s.
Technical details such as fonts should have little time value. Don’t spend your time on these technical details. A simple font is always the easiest to read. A recently refuted theory is the easy readability of black serif type. Font is an aesthetic property and should be treated accordingly in advertising. Magazine ads should be slim and comfortable to look at. Cluttered advertising just doesn’t work by today’s standards. Print ads are often overlooked because businesses don’t believe they will be seen, but this is a misconception. Print ads are the most viewed, second only to television.
Tempt a viewer with honesty. In the long run, this is the best strategy for anything in life. If your product isn’t serving its intended use, get it done. Improve your product until it is ready to be a guaranteed solution.
In conclusion, think of advertisements as candy. You can strip a chocolate in decorative wrapper only to find that the chocolate is tasteless. Your product should match the value that the advertisement gives it. This is how you build brand equity. Build your product to its best, then advertise. Quality advertising must lead to quality content. Advertising your product in our Inspire Health magazine will create a great association for your business. Your local communities will have a good prior relationship with your business. It’s the connection that counts.