Jeweler Ranked # 1 In Jewelry Industry Publications – Again

As the international jewelry industry has had to deal with the ramifcations of the global pandemic, in 2021 Jeweler solidified its position as the # 1 ranked industry publication in the world.

As of December 31, 2021, Alexa, the global ranking system for analyzing website readership, recorded Jewelerin the global ranking of 54,878, ahead of 28 other business-to-business jewelry publications (b2b).

Alexa, a wholly-owned subsidiary of Amazon, measures important metrics including “traffic”, “daily time”, “pageviews” and “bounce rate”. Global Traffic Rank is a measure of how well a website has performed over the past 90 days, compared to other websites.

Rankings are calculated using a combination of average daily visitors to a site, time spent per visitor, and page views, thereby measuring visitor engagement.

Web analytics – meaningful information and data – means the lower the number, the higher the rank. For example, the site with the greatest combination of visitors and pageviews ( is ranked # 1.

The tables below detail Alexa’s independent analysis of important quantitative measures (metrics) in a range of b2b jewelry publications by country / region. When there is insufficient data to measure and / or compare post statistics for the period, Alexa records “No Data”.


By the end of 2021 Jeweler was ranked 54,878 in the world, well ahead of other jewelry industry titles in the most populous countries. For example, American magazines JCK, National Jeweler, and At the store ranked 82,055, 134,498 and 238,570 respectively, although the population of the United States is much larger than that of Australia.

These numbers are a testament to the international reach and audience of While it should be noted that all metrics are dynamic – they may vary on a daily / weekly basis – JewelerThe position of has been a long term trend.

READERS ‘SPENT TIME on jewelry websites

There are two metrics of time for websites: time on page and daily time on site. Both are important.

Time on page is the average time a visitor spends on a page. It is calculated by the time difference between when a visitor lands on the page and when they move to the next page.

For general reference, experts say that an average “good” time on page for most websites is around 50 seconds, while it is generally accepted that business websites generally average more. high about 80 seconds.

Alexa also measures Daily Time on Site, which is the average time in minutes and seconds that a visitor spends on a website each day.

In other words, the more time spent on a website, the better the global rankings, especially for publishers.

Daily hour is therefore an important metric for a media business because it gives insight into the performance of content – the higher the daily hour, the more interested the reader is in the website and its content.

Conversely, less Daily Time usually indicates a problem with the site, including insufficient and / or irrelevant content, poor UX (user experience), confusing site structure, poorly written or targeted editorial, as well. only poor quality images and presentation.

Jeweler, with a Daily Time of 29.6 minutes, tops all b2b jewelry sites while a majority of other publications only managed between one and two minutes.

The table above indicates that Alexa had insufficient data for many posts due to low traffic and engagement.

Number of pages viewed by readers

Measuring pageviews is relatively straightforward – it’s basically the number of times someone visits a page on a site. A higher pageviews indicates that more visitors are opening multiple links within a website, which means the visitor is more engaged with the content.

View page references differ from industry to industry and vary by type of website, such as ecommerce versus a business site.

However, for most websites, especially news media sites, the goal is to maintain user engagement without clicking on the page or leaving the website. News websites are therefore aimed at reader engagement and this is done through an increase in page views.

This means that the content must fuel the interest of visitors and ensure their return. More pageviews per session indicates very attentive readers.

Conversely, the lower the pageviews metric, the less visitors stay on the site. A number of pageviews of two for a media site would not be considered optimal.

The table above shows that JewelerThe number of page views of 22 tops all jewelry trade publications.

Many websites get a pageviews of 1 which means the visitor only reads one page and does not click on other pages / content.


One of the most important – and least understood – metrics is the metric known as bounce rate. For news media websites, a low bounce rate is integral to running a successful business.

The bounce rate calculation measures the percentage of visits to a site that consists of a single single page view.

In other words, it indicates that a visitor has “landed” on a page and immediately leaves (“bounces”) the website after a single pageviews, with no further reading (engagement).

Therefore, the higher the bounce rate percentage, the lower the site ranks as it indicates low user engagement and / or poor UX.

It’s generally accepted that an average (good) bounce rate is between 40-55%, while 55-70% is on the high (bad) side.

An optimal (very good) bounce rate for a b2b website would be between 25-40%. Alexa records JewelerBounce rate less than 23%, which exceeds the optimum standard.

If a post’s bounce rate is over 90%, that means almost all visitors “land” on the website and immediately leave (“bounce”) the website.

In terms of web analytics, a rate of 90% indicates a poor performing website which is usually highlighted and associated with low pageviews and low daily duration.

Long term trend

As stated earlier, website statistics and performance are dynamic and can change daily and weekly based on a number of variables. However, JewelerThe global ranking trend, increasing visitor traffic and readership have been steadily rising and long term for some time.

From the onset of COVID-19 in early 2020, publisher Angela Han has taken a counterintuitive approach to media during the global pandemic.

Unlike most international magazines and websites that have gone into “hibernation” – or shut down – Jeweler increased its posting frequency in 2020, posting twice a month rather than once.

In March 2020 Jeweler ranked 157,945 and the magazine’s high quality editorial coverage and activity has been maintained over the past two years, which is reflected in the fact that has become the website for the jewelry industry on most popular in the world with a ranking of 54,878 as of December 31, 2021.

Han explained, “We believe that people always appreciate high quality reporting. Our success is reflected in independent global metrics from external sources such as Alexa; the numbers clearly show that readers recognize quality content and compelling presentation.

“They [Alexa stats] also show how a small publisher can dominate an international audience and market.

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