American Marie Claire to cease print publication
When publishing giant Hearst sold the US edition of Marie Claire magazine to Future Media, the magazine’s UK publisher, in May, that did not bode well for printing.
Until then, Marie Claire was owned jointly with Hearst, who explained why she was unloading the publication because “the partners believe the brand would be best served by a single owner.”
Four months later, after 27 years of printing, Marie Claire will become an online-only edition. “As the brand and media landscape continues to evolve, we plan to produce ambitious features, gorgeous portfolios, and sharp commentary in the way that makes most sense for our readers, which means continuing to invest and develop. our digital experiences and publish special articles. printed at key times of the year, ”editor-in-chief Sally Holmes said in a statement.
Subscribers to Marie Claire’s print media will receive a copy of Harper’s Bazaar, another Hearst-owned fashion publication, for the remainder of their subscription term, the New York Post reported.
Figures from the Alliance for Audited Media show circulation increased from 1.1 million three years ago to 900,000 during the pandemic.
Upon acquisition, Future Media said, “Following our acquisition of this iconic brand, we are going to take some time to really understand how we can better reflect the needs of our existing and potential audience. We plan to focus heavily on our digital platforms as we expand the brand into exciting new territories. “